The Convio Open Initiative

Giving nonprofit organizations the freedom to build Internet solutions that meet their specific needs

With the growth of custom Web applications and social media, nonprofit organizations face countless options for online constituent engagement. Now, organizations can reach out to current and prospective supporters through Web sites such as MySpace and Facebook, and make communications more appealing with videos, flash animations and mapping mashups.

This paper explores how Convio's Open initiative will help address various technology challenges faced by nonprofits, and how nonprofits can take advantage of it to engage existing and new market segments in unique ways.

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