This guide covers basic concepts for taking advantage of the Internet for your fundraising programs. From building a list of email addresses and developing donor relationships online to creating effective online fundraising campaigns and measuring online success, it will help you to develop online fundraising programs that get results.
In this guide, you'll learn about:
- List-building tactics
- Targeting your audience
- Online fundraising strategies from leading nonprofits
- Tapping your constituents to raise funds for your organization
- Tracking your success
