Using the Internet to Build Alumni and Donor Relationships

Tools, Tips and Techniques for Boosting Donations

This guide was created for school development and alumni relations professionals as a handbook about the fundamentals of online fundraising and marketing. It describes how to build a file of alumni email addresses, develop strong online relationships with alumni and friends, and execute effective online fundraising campaigns that turn those alumni into loyal donors.

In this guide, you'll discover:

List-building tactics
Best practices for effective online fundraising and capital campaigns
Key benchmarking metrics for measuring your school's online fundraising success
Real examples of online fundraising campaigns from leading schools

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