The Basics of Email Marketing for Hospitals and Hospital Foundations

Using Email Communications to Build and Strengthen Constituent Relationships Online

Using email to start and grow relationships with your constituents is critical for hospitals and their affiliated foundations. It can help your organization communicate with large volumes of both current and prospective constituents in a highly personalized and cost-effective manner.

Through best practices and case studies, you'll learn about:

List-building tactics
Targeting your audience
Personalizing the message
Privacy and HIPAA
eNewsletters
Viral marketing
Creative campaign ideas
Tracking your success

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