Convio -- Move People

Christian Online Marketing and Fundraising Benchmarking Report

This report looks at the online marketing results of over 400 nonprofit organizations and compiles a series of benchmarks for evaluating fundraising, email, advocacy and marketing success online. The study reveals that faith-based organizations continue to be top performers in key online marketing metrics, including:

  • Monthly Web site traffic;
  • Registration conversion rate;
  • Total email file size;
  • Online revenue (fundraising)

The study also reviews the aspects of faith-based organizations and their constituents that help drive strong online performance.

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