"The theme that jumped out is that major donors are very active online with the intention of becoming even more so when it comes to their philanthropic support."

- Vinay Bhagat, Founder and
Chief Strategy Officer, Convio

"We believe this research shed light on key strategies nonprofits can implement to better serve their constituent base."

- Pam Loeb, Principal,
Edge Research

"We believe this research will fundamentally shift the way some nonprofit organizations approach their relationships with major donors online."

- Mark Rovner, Principal,
SeaChange Strategies

The Wired Wealthy: Using the Internet to Connect with Your Middle and Major Donors

For the decade or so that charities have been raising money online, the lion's share of attention has gone to small gift fundraising. This seminal research into the online behaviors and preferences of major and middle donors, shows that there is significant room for improvement in the way nonprofits meet their online needs.

This study suggests that an "Internet communications gap" exists between higher dollar donors and charities. In short, most causes are not making the best possible use of their Web and email efforts to connect with this critically important audience.

Learn more about the habits of this important constituency and the opportunity for nonprofits to better leverage the Internet to take relationships with donors to new levels.

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