The Opportunity for e-Philanthropy in Hospital Development

This white paper defines the business case for hospital and hospital foundations to harness the Internet as a supplementary channel for fundraising and donor cultivation, from individual gifts to major gifts and planned giving.

In this paper, you'll learn about:

Internet trends affecting hospital development
Reaching the most important demographic groups online
How the Internet seeds the base of your donor pyramid
How the online channel differs from and complements direct mail
Innovative fundraising practices unique to the online channel
Planning for success online

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